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The other thread also had more ratings, for episode 5, which was 6.5 I believe.
Its in the top 10 most watched anime shows out of a line-up of 37; that's very, very good. Its just not at its highest within the top 10.
What people should really take note is not that its "low" but that its slipping. The first 2 eps had a massive 8.0, the next, the following week is a 7.2; this is an example of what's to be expected of just any other episode (Those people tuning in didn't know it was going to have a slower pace). The episode was slower than expected (There was a Magazine article about it somewhere, I'll look it up) and then there was a week off... a week to wait for a slow paced episode? Thats bound to lose viewers.
And so like that, the show's slipping slightly. Hopefully if the show becomes faster paced, and have a regular viewing schedule, episodes will get higher ratings.
From the start, Pierrot have always paid much more attention to Bleach, it was given a much larger budget, and flushed out alot more too on the animation and art style (Thats why in the first few episodes it was all cell shaded), but despite their efforts, Naruto has always had higher ratings.
Its possible that they're trying to boost Bleach's ratings by giving that the high animation, whilst Shippuden, which is already comfortably high, can afford to have bad animation in the mean time.
Its an incredible load to juggle, and now apparently they're starting a new show as well. Ah wells.